The music industry is probably one of the most largest and ongoing businesses the UK has seen. The different genres and styles gives a variation of magazines to be published. From Kerrang!'s metal rock to NME's alternative indie genre, the music magazine industry continues to exceed in the marketing business.
The problems music magazines now face is the decreasing number of copies now being bought. The use of internet and websites now give readers a reason to not go out and buy a magazine.
Recent circulation figures of current music magazines state so:
Music (rock) circulation figures for the first half of 2011:
Title; publisher; average sale; change year on year
- The Fly free ( Channelfly Enterprises Ltd ) : 100,574 ; -0.4%
- Mojo ( Bauer Consumer Media ) : 87,555 ; -7.5%
- Q ( Bauer Consumer Media ) : 77,522 ; -12.1%
- Classic Rock ( Future Publishing Ltd ) : 62,354 ; -7.9%
- Uncut ( IPC Media Ltd ) : 62,305 ; -14.2%
- The Stool Pigeon free ( Junko Partners Publishing ) : 53,676 ; N/A
- Properganda free ( Proper Music Distribution ) : 46,542 ; N/A
- Kerrang! ( Bauer Consumer Media ) : 42,077 ; -2.1%
- DIY Magazine free ( RWD Creative Media Limited ) : 36,801 ; N/A
- Metal Hammer ( Future Publishing Ltd ) : 35,259 ; -15.7%
- New Musical Express ( IPC Media Ltd ) : 27,650 ; -14.0%
- Hot Press ( Osnovina Ltd ) : 17,688 ; -0.2%
Some elements for my music magazine were ideas taken from magazines such as NME and Q. The use of only 3 colours, including the colour red, was taken from NME magazine front covers. The body gestures and picture however was a slightly adapted idea from one of Q's past front cover.
The 'Indie' genre of my magazine is presented through the bands included on the magazine, and the fashion of the models.
The music genre I chose for my magazine was 'alternative indie'.To achieve the genre, I had to think about what pose I wanted the models to do, and what clothes they had to wear.
My final picture consisted of a different pose, with similar coloured clothes.
The pose I chose would be considered alternative and different.
Link to previous blog post on contents analysis
Link to previous post on Double-Page Spread Analysis
My target audience for my magazine is anyone who is into alternative and indie music. Mainly I want people from the ages of 17-25 to read the magazine, as it would include things which interest them more than anyone else of another age. Although, anyone who is interested in this genre of music is who I am mainly aiming my magazine at.
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